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Lead Generation

How to get more referrals [+EMAIL TEMPLATES]

It’s a fact – if a friend or colleague refers a product or service to you, you automatically trust that product more than a competing product or service that an ad might try to sell you. And not only are you more likely to buy, you’re more likely to have

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Lead Generation

21 B2B Lead Generation Tactics to Use Now

B2B lead generation is one of the early steps in a typical marketing funnel or sales process. It involves collecting potential customer’s information—such as name, email, company name and job title—that will be useful to subsequently make a sale. These people are then typically nurtured by marketing automation and passed

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