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How to Create a Buyer Persona Sales Reps Actually Use [+FREE GUIDE]

Strong, accurate buyer personas are a powerful tool for your sales team to have, and can drive successful sales numbers. A buyer persona, as defined by Hubspot, is a “semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Basically, it’s a characterization

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Lead Generation

21 B2B Lead Generation Tactics to Use Now

B2B lead generation is one of the early steps in a typical marketing funnel or sales process. It involves collecting potential customer’s information—such as name, email, company name and job title—that will be useful to subsequently make a sale. These people are then typically nurtured by marketing automation and passed

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25 Free Marketing Tools to Use Now to Level Up

What are you trying to accomplish? Better Organization Asana Keep track of all your projects across teams, and delegate efficiently. Following up is easy with automated reminders and in-app conversation spaces. Reporting is robust and the whole system is easily tailored to your work style. DropboxShare a single space for

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