The Evolution of PEO Sales Training

Developing Sales People.
Growing Sales Leaders.

Training is one thing, Applying it is everything.

Investing in sales people and sales leaders is expensive.  Even more expensive are unproductive sales people and sales leaders. The MasterClass Programs employs a team of experts, modern learning methods, and ongoing coaching – all aimed at providing PEO sales professionals with the information, tools, and coaching necessary for success.


  • Many sales professionals have the capability to be successful in the PEO industry but are often unsuccessful because organizations lack the resources, time, structure or know-how to develop them.  The PEO MasterClass Program develops effective sales people and sales leaders.

  • Developing successful sales people and sales leaders requires classroom training and ongoing coaching.  The PEO MasterClass sets the foundation in the classroom, reinforces it with interactive online content, and ensures that they can apply it in the real-world with ongoing coaching support.

The MasterClass Sales Program

Turning traditional training on its head... it all starts by learning how to have business conversations.

The masterclass sales program

The participants first learn about real business issues facing prospective buyers - taught by CEOs, labor attorneys and HR professionals as well as PEO sales experts. Only after they understand business owners’ perspectives and motivations do they learn product knowledge, lead generation strategies, sales process execution, and how to present a compelling solution.

The MasterClass
for Sales Leaders

This class is for experienced sales leaders looking to take their organization and sales teams to the next level.

The MasterClass
for Sales Leaders

PEO sales leaders learn the strategies, tactics, and skills needed develop new markets, forecast revenue, create consistently productive sales teams, and coach people to achieve more than they ever thought possible.

The MasterClass

Leading operations and service requires a diverse set of knowledge and the ability to guide teams through changes.

The MasterClass

Our programs are built on the information gathered from the Top 1% of PEO sales people and sales leaders. The MasterClass goes beyond classroom theory.

See what attendees are saying about the training course

0 %
of attendees say they would recommend the training to others
The MasterClass gave me more insights and tools than I developed on my own in the past 6 years.
VP, Sales - 12,000 WSEs
The MasterClass Program helped me rewire how I think about sales. I now have business conversations instead of sales conversations... and I just had my best year.
PEO Sales Rep

PEO Sales MasterClass

PEO Sales Training. Practically Applied.

The Start Program sets the foundation through a four-day immersion workshop where participants learn:

  • The “business of business” & the “real-world” challenges business owners face

  • The true impact of a PEO & HRO solution

  • The buying and decision-making process

  • The lead-generation tactics and strategies of the PEO industry’s top 1%

  • Managing the initial meeting through effective questioning
  • Presenting the Business Case

  • Convincing stories that inspires buyers to act

  • Client-centric selling at a whole new level

  • Selling on value and realize higher margins

Program Approach:

  • PEO & HRO Specific – We build industry specific scenarios and focused content, making the training relevant and effective.

  • Tools – We deliver practical  tools and frameworks so concepts in the course transfer to measurable performance.

  • Action Learning – Real CEOs discuss the buying process and the value proposition, role-play exercises and  case studies allow your team to practice new skills based on relevant scenarios.

  • Comprehensive Learning System – Participants are immersed in education, both in live training and through the online formats of virtual instructor-led training, eLearning, and mobile reinforcement.

The PEO MasterClass then takes it to the next level.

Once the foundation is set, a team of PEO product and sales experts focus on practical application, through an eight-week ongoing training and coaching program.

The eight-week program curriculum develops both product knowledge and consultative sales skills.  Through online interactive training and structured coaching calls participants rapidly gain the practical knowledge and skills to find prospects, develop business needs and convert opportunities to clients. 

PEO Sales Training that drives revenue creates top performers improves production

Through a combination of on demand and live virtual sessions, PathRight’s programs focus on the practical application of information and creates the foundation for excellence in execution. Role-based learning paths provide technical and practical knowledge to accelerate learning for both new and existing team members.